This Lingerie Company Is Fighting Unrealistic Body Images With an Awesome New Ad
by N/A, 9 years ago |
1 min read
Curvy Kate is a UK-based lingerie company that focuses on real women. They are having a contest for their next lingerie model who can encompass all real women.Â
According to the brand, "We make beautiful lingerie and swimwear that looks amazing on a wide range of figures and sizes, so we want models who represent this"
Recently, Victoria's Secret had gotten a lot of backlash from an ad they ran comparing all their runway angel models to real women. The ad was hardly realistic and many women felt angry after seeing it. Curvy Kate took this photo above as kind of a dig to the Victoria's Secret way of thinking.Â
This is the ad that ran from Victoria's Secret.
It's a little unrealistic for the average person, right?Â
So, instead of using supermodels who have perfect hair and perfect waistlines, Curvy Kate simply uses a whole bunch of different sized women. They want to give their brand a more realistic vibe.
And they have. Because no one is exactly the same. And this ad allows you to see that and embrace it. Go to the Curvy Kate website and find out more information about their company and their products.Â
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