9 Photos Of The Unbelievable Rainstorm Of Flower Petals In Costa Rica
by N/A, 10 years ago |
1 min read
|
1352
This campaign took it to the next level of creative. I wish I was in Costa Rica for this.
An advertising campaign for Sony made it rain 8 million flower petals over a village in Costa Rica.
They did this to promote their new 4K ultra HD line of TV sets.
They used 8 million flower petals because there are 8 million pixels on the 4K TV.
Collecting 8 million real flower petals took the creative team over two weeks.
This campaign is clever and definitely unforgettable!
✕
Do not show me this again